11) Maintain client privacy and confidentiality subject to health privacy legislation as it relates to midwifery and so inform the client.
12) Establish and uphold professional boundaries in the context of social and digital media.
Responsibilities to the College, The Profession, and to Oneself
13) Maintain their own well-being and remain fit to practice.
14) Interact professionally, collaboratively, respectfully and honestly with the people with whom they work and practice.
15) Make known to the appropriate person or authority the practice of a colleague that appears not to maintain standards of practice in their profession.
16) Provide the best possible care within the midwifery scope of practice in all circumstances. When a midwife is unable to provide care, the midwife shall make all reasonable attempts to find alternative care for the client.
Financial and Personal Gain
17) Not accept any gift, favour or hospitality for a professional endorsement of a commercial product for participation as a registrant at continuing education events.
18) Not accept any gift, favour or hospitality from a client that could be interpreted as an inducement to provide preferential treatment to them.